content markeeting
What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a ... Why Is Content Marketing Important? Now that we know what content marketing is, let’s explore its importance. In many ways, content marketing is the complete customer acquisition channel. It drives traffic, builds trust, establishes your authority, and generates revenue. Sure, pay-per-click (PPC) ads can bring traffic and revenue. Social media can be used to position your brand as an authority. But only content marketing helps you achieve a host of marketing goals without coming across as salesy in the first place. Content marketing is so important—and works so well—because it captures people throughout the sales funnel. You can use content marketing to attract users at the very top of the funnel, before they even think about making a purchase. In many cases, a great piece of co...