Mobile Marketing

 What is Mobile Marketing

products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.What is Mobile Marketing

How Mobile Marketing Works

Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.

Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.

Mobile Marketing vs. Traditional Marketing

Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals, or promotions based on their proximity to a store or a place frequently visited by the consumer. 

These marketing campaigns can be more targeted and specific to the individual user, and should, therefore, be more effective for the company doing the marketing. One example may be a marketing campaign that sends food-related coupons to a customer any time they come within half a mile of a specific supermarket.

Advantages and Disadvantages of Mobile Marketing

Advantages

In regards to online related advertising, mobile marketing is much easier to access. You don't need high-level technology or significant technical experience to get started. It's also easier to measure the success of mobile marketing campaigns.

89%

Percentage of marketers that reported an increase in sales after utilizing location data to increase ad campaign effectiveness.1

Mobile marketing is also extremely cost-effective. There are a variety of options to choose from for any budget and the impact it can have when compared to the cost is significant.

In a common comparison, social media ads are much cheaper than purchasing ad space for radio or television.

Customers can also be reached in real-time with mobile marketing no matter where they are. Radio or television marketing only works when a customer is in front of the television or has the radio on.

Disadvantages

How Do You Start a Mobile Marketing Business?

Set up a Mobile Website

People use their smartphones for almost everything these days and so it's important that your website is formatted correctly for viewing on a smartphone. If you have an existing website, many companies offer automated systems that convert your existing website for viewing on a mobile platform. WordPress and GoDaddy are two great examples of companies that do this.

Other companies also create a completely new version of your website just for viewing on a mobile device, commonly known as plug-and-play platforms. Another alternative if you are comfortable with writing computer code is adding a line of code on your website that is able to determine the screen size of the device being used and adjusts the site accordingly.

Set up Your Business on Location-Based Platforms

Setting up your business on the various location-based platforms, such as Foursquare, Gowalla, and Facebook Places is a good way to make your business available to a wider range of people and to start running mobile ad campaigns. Foursquare has been a pioneer in this respect, where companies can run various promotions, such as offering discounts for meeting a certain number of visits or "check-ins" on the app.

Dive Deeper

To get a real feel and understanding of mobile ad marketing you need to fully immerse yourself in the experience. Start using location-based platforms wherever you go, check-in, use the various apps available for paying in restaurants or grocers, check out ads, perform various voice searches, all to get a feel of how people might use their mobile devices for consumer transactions. This can help you to design your mobile ad campaigns more efficiently.

Start a Mobile Ad Campaign

Once your website is set up for mobile device viewing and you've understood how the mobile ad marketing world works, it's time to set one up for your business. Mobil ad campaigns are a crucial element for businesses to get viewership. If you have a skateboard shop in the neighborhood and someone searches "best skateboard shops near me" you want to make sure that your business pops up in their search.

There are a variety of ways that mobile ad marketing campaigns can be paid for. These include flat fees for running an ad for a certain period of time, or on a cost-per-click basis, a cost-per-thousand basis, or a cost-per-acquisition basis. Facebook, Google, Apple, Instagram, and other social platforms all offer the ability to start your own mobile marketing campaign.

Utilize QR Codes

QR codes, which are square bar codes containing information, can be placed in

a variety of locations, and once scanned by a phone's camera, direct a user to a website that can show a business's website, promotions, or other important information. They're a simple and easy way to make your business known.

Examples of Mobile Marketing

Samsung

For the release of its Galaxy S6 phone, Samsung worked with Indian tech company InMobi to develop interactive ads. These ads created a personalized real-time battery identification mobile ad unit that displayed the product and service to a user with a demo on their phone when their battery levels were low. The mobile ad highlighted the new phone's "super fast charging capability" right when their battery was low, enticing them to upgrade to the new phone.2

conclusion

Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones