OFF PAGE SEO
Off-page SEO is about everything that doesn't happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO.
Off-page SEO is an integral part of your SEO strategy
As we’ve shown, off-page SEO supplements on-page SEO. Both go hand in hand. You need to focus on your link building, branding and appearance efforts to make the most of your SEO. You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, you won’t do well.
FAQ
What is included in off-page SEO?
Off-page SEO includes activities done off of a website in an effort to increase the site's search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
What is the most important part of off-page SEO?
Backlinks are the heart of Off-Page SEO. Search Engines like Google, Bing and many more make use of backlinks as certain indications for good quality content. Backlinks are also the most critical part of Off-Page SEO
Why is off-page optimization important?
Off-page SEO helps build a website's recognition and domain authority. Without it, your site will continually rank below other websites that already have a more substantial lead. While links are not the only off-page signals that Google's algorithm applies to rank a site, it is perhaps the most vital of the lot.
COCOLUSION
What Is Off-Page SEO? Off-page SEO includes activities done off of a website in an effort to increase the site's search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media


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